Search Engine Optimization (SEO) Articles

In my last post, Conversion Optimization: Do This First we used our analytics package to identify the pages that were important in the conversion optimization process. This month we’re going to look at some tools and techniques which will help us identify which elements of these pages and processes are in need of improvement. By now, [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

We’re seeing a boom period in the development of new tools for usability testing, which is a great trend that foretells better web experiences in the coming years. Today I’m going to look at Usabilla, which my friend Keri Morgret and I used on her site Strike Models, which sells products for building remote controlled [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change the game for agencies? ...

Two conflicting looks at Google earlier today that we’ll pass along, starting with the good news for all inside the Googleplex. Google ranked number one on the Most Valuable Global Brand on the BrandZ Top 100 list, with a “brand value” of $114 billion. That’s a 14% increase over 2009 for Google. (Microsoft was fourth on [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

There seems to be no end to our collective appetite for watching video online. According to the latest comScore numbers, more than 180 million U.S. internet users watched video online during March. That number is a 3.5% jump from the February video viewing audience. As you’d expect, the vast majority of all this happened on YouTube. [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

The Board of Directors of the Search Engine Marketing Professional Organization (SEMPO) today announced the election of a new slate of officers. Jeffrey Pruitt was Re-elected Chairman and Chris Boggs was elected President.Click to read the rest of this post...

This webinar and guide covers: Top challenges and solutions for web analytics users Analysis of paid vs. free solution A blueprint of strategies used by Be Download now! *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

comScore Video Metrix today reported that more than 180 million U.S. Internet users watched 31.2 billion videos online in March 2010. This means 84.8 percent of the total U.S. Internet audience viewed an average of 173 videos per viewer during the month. As Butch Cassidy often asked, "Who are those guys?"Click to read the rest of this post...

Twitter isn't some strange new thing anymore, according to a fresh report.  In fact, if you reference "Twitter" in front of someone, the odds of you getting a strange look may only be a tiny bit larger than if you say "Facebook."  Unfortunately for Twitter, the odds of someone having a Twitter account versus a Facebook account remain not at all the same. Twitter isn't some strange new thing anymore, then, according to a fresh report.  Indeed, if you reference in front of any given ...

The Senate Commerce Committee held a hearing today about issues surrounding the Children's Online Privacy Protection Act (COPPA) and if it should be updated to address online data collection practices, social networks, and the mobile web. "It is clear that the single biggest change impacting the privacy of children since the adoption of COPPA has been the emergence of social network services, such as Facebook, MySpace, and Twitter," said Marc Rotenberg, Electronic Privacy Information Center (EPIC) ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Last Call For Speakers For SMX Advanced We’ve got the agenda for SMX Advanced mostly finalized, still have a few openings. Interested in speaking? Here are the sessions where we’re still looking for speakers: Location [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ...

Conversion Conference is just around the corner. I am proud to be chairing the first conference devoted exclusively to online conversion. It will be held on May 4-5, 2010 at the luxurious Fairmont Hotel in San Jose. Join over 40 thought-provoking speakers including keynotes Bryan Eisenberg, Jakob Nielsen, and me for a dynamic two-day event. Network with over 500 peers at the parallel eMetrics Marketing Optimization Summit. Over 26 hard-hitting sessions (see agenda) will keep you on the cutting ...

We’ve got the agenda for SMX Advanced mostly finalized, still have a few openings. Interested in speaking? Here are the sessions where we’re still looking for speakers: Location Services: The New Local Search? What You Don’t Know About You Tube Twitter, Real Time Search & Real Time SEO Amazing PPC Tactics Do you have something interesting to say about any [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" ...

It's no secret that Google has, on a very steady basis, dominated its competition and managed to return big profits.  And Carol Bartz may be in no position to question the company's methods.  But Yahoo's CEO nonetheless chose to point out a potential weakness today, and she may be on the right track. Bartz told Jonathan Fildes, "Google is going to have a problem because Google is only known for search.  It is only half our business; it's 99.9% of their business.  They've got to ...

After seeing some of the feedback we've been getting on our Facebook page , I've been inspired to pose the same question here: what would you like to see us do more of, less of or differently on the adCenter blog? What information is most helpful...(read more)

Google has a couple new elements going on in its results pages. The first one is the addition of brand links for some queries. For example, if you search for "watches" you might get links for Citizen, Nixon, Rolex, Omega, and Fossil. Or if you search for "footballs" you might get links for Wilson, Nike, Rawlings, Spalding, and Dallas Cowboys. In the ones I've seen, they appear near the top of the results, just below the top paid listings. They are not links to the sites of these brands, however. ...

Google's photo-sharing site got a fair degree more social this afternoon.  Now, users should find the process of sharing their pictures to be simpler, although Google's choice of products to feature is perhaps a little on the odd side. Easy-share buttons for Blogger, Google Buzz, and Twitter have been introduced, and as Ping Chen, a software engineer, explained on the Google Photos Blog, "To share a photo or album from Picasa Web Albums straight to any of these sites, just click the ...

More than 180 million U.S. Internet users watched online video in March, according to the latest research from comScore. YouTube delivered video to more than 135 million viewers during the month, reaching 3out of every 4 online video viewers at an average of 96 videos per viewer. Internet users watched a total of 31.2 billion videos in March, with Google sites ranking as the top video property with 13.1 billion videos, representing 41.8 percent of all videos viewed online. Hulu ranked second ...

You’ve spilled coffee on your keyboard. The a, e, i, o, u, and r keys have stopped working. Now try to search Google for the nearest computer repair shop. The pain of typing on this broken keyboard is similar to what many people searching in non-English languages feel when trying to type today. Typing searches on keyboards not designed for your languages can be frustrating, even impossible.Our user research has shown that many people are more comfortable formulating search queries in their own ...

Apps are big business. From big brands to small ones, businesses are finding creative and interesting ways to harness apps to get customers engaged, to market their products, to drive traffic, and to drive sales. This week, Google acquired app developer Labpixies. App platform provider Conduit (full disclosure: they do advertise with us), who is a partner of Labpixies, is facilitating a great deal of app creation and engagement itself. WebProNews spoke with President Adam Boyden, who discussed the ...